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Just having a website is not usually enough - you need to do your bit to make it work. If you assume that once a website is designed and up and running it will automatically become number one in search engines and make you rich overnight, you're deluding yourself.

Here are just a few tips to web success.

  1. Make sure your website is optimized for your chosen keywords/phrases (choose the most appropriate phrases and get those in your website)
  2. Don't overdo keywords/phrases. Repeating keywords over and over will be seen as spam by the search engines. This will probably do more harm than good.
  3. One important way for the search engines to rank your site even higher is to exchange links with other similar websites. Google, etc, rate websites as more important if it finds more links directed at your site. These should be websites related to your own site content.
  4. Get the word about. Don't just rely on your web efforts to get traffics. Tell people about your site. Get referrals. Put your web address on all stationery, on all offline advertising, business cards - everything.
  5. Email marketing. Collect email addresses by offering an opt-in newsletter. Keep visitors coming back by sending regular newsletters.
  6. Summary. To sum up, you can't expect a website to succeed if you're not active in it's success. Do nothing and you get nothing.

Free Web Marketing Tips and Advice

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